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Thursday, March 21, 2013

Social, Local, Mobile Marketing: informing, knowing and engaging customers via mobile apps and social games

Social, Local, Mobile Marketing: informing, knowing and engaging customers via mobile apps and social games
http://bit.ly/11nkl5x
This book summarizes and analyzes through a general overview the smartphones market, the world of mobile applications and the geolocation systems and was born thanks to the professional knowledge, the consultancies, and the expertise, based upon specific projects or case studies throughout these years. The book is addressed to all those people (entrepreneurs, professionals and students) who are approaching for the first time the world of mobile apps and want to understand the dynamics, the numbers and some methodologies before creating their own mobile applications.

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