Pinterest, though rhyming with interest, is only loosely related! Basically, it’s a virtual pinboard just like the corkboards we had in our rooms as kids and you may still have in your home or office. Pinterest is a social networking site that allows users to create photo collections online – like online, upscale scrapbooking. It is primarily a photo sharing website where the members are allowed to create albums pertaining to a certain theme or pattern. Over a very short period of time, Pinterest has become one of the leading social media networks. Fairly recently, given that it launched in early 2010, the site has grown in leaps and bounds and is viewed as a strong competitor to the older social media networking websites. At present, the website attracts over 11 million visits each week, placing it among the top 10 social networks. Over the past few years, businesses have been using social media websites for promoting and boosting their businesses. The same is the case with Pinterest. You might be wondering how a photo sharing website can help your business become a success. This book is intended to be a guide for using Pinterest to strengthen your business and brand.